What if I could tell you the secret to great marketing? James Bond (yes, that's his real name), stops by Awakened Nation to share with Brad the secrets to why one idea sinks while another idea sticks in our brains.

James lost one of the most iconic ad campaigns of his career; when two eggs hit the frying pan and a narrator says "This is your brain. This is your brain on drugs. Any questions?"

After such a loss, he forced himself to figure out the emotional triggers that drive all iconic products to become mega brands.

This is a laugh out loud episode as James shares the secrets from his latest book Brain Glue, his unique sense of humor throughout his incredible career, and chats about the Father of modern Advertising David Ogilvy, and finally, why Pop-Tarts was such a hit. James shares one case study after another on how to name a product so it sells like hotcakes...or in this case, sells like Pop-Tarts.

If you work in advertising, marketing or public relations, this is the episode for you!

Website: www.yesbrainglue.com

ABOUT JAMES I. BOND:

James I. Bond is one of America’s leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas “Sticky.”

For thirteen years he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.

Early in his career, he ran an advertising agency in Montreal.

He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration, and has been a featured guest speaker at three Southern California universities.

Donald Schuler Jr. was given a choice in high school: play football which could potentially earn him an athletic scholarship and a shot at the NFL...or, stick to drama, dancing, singing and acting.

To the chagrin of his football coach, Donald chose to do both.

Despite being held back from getting a chance to play, he earned a partial scholarship, and appeared in the musical The Color Purple. Today you may recognize him from the QVC Network as the NFL's Guest Host.

Donald and Brad have an honest conversation about living an exceptional life, upgrading the image of The Black American Male in Hollywood and television, along with their most favorite controversial Black comedians...like Dick Gregory and Katt Williams, and his brother's performance on The Voice.

This is a fun episode that will make you think...

About Donald Schuler Jr.

Donald M. Schuler Jr. is a distinguished Executive Success Coach, drawing on a rich background from prestigious higher education programs, including the Howard University Executive MBA and the Boston College Educational Policy and Leadership programs. These programs have equipped him with a unique blend of skills that underpin his approach to coaching and leadership. An embodiment of versatility, Donald shines as an award-winning screenwriter, voiceover artist, actor, and motivational speaker, represented by Avanti Talent Management in New York City and Houla Entertainment in Knoxville, Tennessee.

In the realm of entertainment and public speaking, Donald is a force to be reckoned with. He has over a decade of experience working with top-tier brands like Google, Fanatics, Campbell’s Soup, NERF, Budweiser, Kellogg’s, Icy Hot, Verizon, and the NBA. His versatility has seen him. shine not just in commercial ventures but also as a thought leader, having delivered engaging talks at TEDx events and on national speaking tours. Through these platforms, he has inspired diverse groups across the corporate, educational, and community spectrums to enact positive change.

Donald’s creative talents are also evident in his music. He is currently working on his debut musical album, “Glory Cloud,” which draws inspiration from the biblical book of Exodus. This project promises to offer a rich tapestry of sounds, blending afro-fusion, hip-hop, and R&B, designed to resonate with listeners through life’s highs and lows.

The album, slated for release in 2024, embodies Donald’s mission to uplift and inspire through various forms of expression.

Beyond his work in the entertainment and motivational speaking circuits, Donald is a familiar face on the QVC Network, where he contributes as an NFL Guest Host.

He’s actively involved in numerous projects spanning TV, film, and voiceover work, showcasing his versatility across different media.

Donald’s educational background is just as impressive, he holds a Life Coach certification from The Academy of Modern Applied Psychology and boasts academic achievements with a B.A. in History and a Masters of Arts & Teaching from Morgan State University. At the core of Donald M. Schuler Jr.’s multifaceted career is a commitment to empowering individuals and transforming the world through education and entertainment. His work, across multiple platforms, aims to leave a lasting impact on society, demonstrating a unique ability to merge motivational speaking, teaching, and creative endeavors into a singular, impactful mission.

What would you do if you discovered that your 10-year old son had attempted suicide?

Coleen Greco shares her journey of denial, getting real and facing her own personal demons, and now, dedicated her life to helping others find their pathway to joy with the S.N.A.P. method.

Her story has empowered so many to live in the moment, remove limiting beliefs and discover joy in the smallest of moments.

www.coleengreco.com

About Coleen Greco:

Coleen calls herself a Joyologist and discovered her purpose after her 10 year old son's suicide attempt that shattered Coleen's family into tiny pieces.

Despite living in Boston, within miles of some of the world's greatest healthcare providers and facilities, no one would answer the call to support her son - not one doctor or therapist.

From that moment on, Coleen and her husband, Stephen, committed to support their son on a self-guided journey back to optimal health.

Today, Coleen shares her message with as many people as possible to alleviate their pain, if only a little, and show them that joy CAN be found amidst crisis and that your trauma does not define you.

"Joy is at the center of everything I do. I provide mindset coaching and nutrition coaching to people who feel stuck, unsure of their potential and lack joy to their core."

Host of Awakened Nation: Brad Szollose